PARC Property Management

PARC Property Management is a proprty management company focused on the purchase, renovation, and management of single family income producing properties in the Indianapolis area. We developed and launched their online presence within 2 months. The site allowed clients to search available rentals and integrated with the property management software PARC had previously been using. The site also allowed property owners to login and check the status of their proprty as well as allowing tennants to login and pay their rent.

Target & Challenge

PARC PM has a very specific target, a target that needs a simple and fast solution to find a property. The app looks very clean and professional which helps to distance itself from some of the competition. The ability to integrate with the software and databases PARC PM was currently using was also a challenge.

Problems Solved

After several weeks of research and determing what was most important to users we were able to being to formulate a plan as to how to create a better user flow and experience when searching for a property.

Typically we found that users had to enter quite a bit of search criteria to return their home search results. We simply had users navigate directly to our properties via list or map to see faster results as to what is available.

Outcomes

Considering how competitive the rental market is and how many properties PARC PM had available they required a fast turn around. The app got to the market in just two months, and it was already winning over most competitors thanks to its usability and reliability. After a quick launch campaign owners and potential rentals

Screens

After several weeks of research and determing what was most important to users we were able to being to formulate a plan as to how to create a better user flow and experience when searching for a property.

Typically we found that users had to enter quite a bit of search criteria to return their home search results. We simply had users navigate directly to our properties via list or map to see faster results as to what is available.

Responsibilities

I worked on this project as a lead designer and project manager.

Areas of responsibility:
Management (sprint planning and weekly reviews)
UX analysis (flows and persona)
Design (app, website and branding)
Front-end development (website)